Video Search Engine Optimisation

It is said that a picture can speak a thousand words. Now think of the amount that could potentially be communicated in 30 seconds at 25 frames per second. Video search engine optimisation could become a key tool for social marketers wishing to reach an audience at a low cost. This search engine optimisation could then tie in with Youtube’s social network, along with other social networks such as Facebook and Google+ which have received closer integration with Youtube following this month’s redesign.

Research has shown that a link for a video is 53 times as likely as a website to reach an organic front page search ranking on Google. Youtube videos are of course likely to rank highly due to Google being its parent company. Furthermore most search engines provide a separate video category that will prove less competitive to get to the first page on than in the search engine optimisation battle with websites.

This is of course dependant on search engine optimisation factors such as keywords in the title and description, as well as user involvement. Comments and shares must be encouraged which is often dependant on the content. Of course there is also the opportunity to gain Youtube ‘subscriptions’ which will give users notifications of all future videos. With the closer social integration, social media campaigns could also be a significant beneficiary of being linked to Youtube videos backed by better search engine optimisation.

However, while video search engine optimisation may be more effective at gaining a place on Google’s first page, there are still further challenges than a link for a website. Firstly producing a video that entertains and promotes takes skill and creativity. Secondly it requires another step to get the viewer from the video to the website. However should the video be effective then it will become extra promotion in itself beyond search engine optimisation.

Search Engine Optimisation to Change as Search Evolves?

There are few bigger monopolies in the world than the one that exists in the search engine market. Google has dominated since its inception and is believed to have a share greater than 90% for the worldwide market, making it essential for search engine optimisation. It’s once great rival Yahoo’s value has halved in four years, while other competitors like Ask or AOL are considered irrelevant.Search engine optimisation companies barely have to bother with these search engines now.

Of course Microsoft launched Bing to compete, but there is little reason to switch other than the convenience of having Bing as the default search in Internet Explorer browsers, though this is enough to be considered important in search engine optimisation. Even the IE browser is challenged by Google though, as they have caught up on IE with their Google Chrome internet browser facilitating more Google searches and making Google even more relevant for search engine optimisation.

However Googles dominance does not appear to put off other smaller challengers. Bitly, who provide shortened links that prove useful for microblogging sites such as Twitter, want to challenge Google by providing a search engine which searches based on what is relevant and trending now, allowing it to make use of the data it receives from users shortening their links on their site. This promises to give a more relevant search with links from the previous 3 days given priority. However a different algorithm for search means a different approach to search engine optimisation.

Siri on iPhone 4S is another that may disrupt the search engine’s status quo and methods of search engine optimisation. Currently if Siri can find the answers it takes the user to the site avoiding Google’s ads, and using voice and searching databases provides a new way to find answers via the internet. Should new methods of search become popular, it will also mean changes and challenges for search engine optimisationand online marketing.