Marketing on Google continues to grow

Many analysts have wished to pronounce the death of Google +prematurely, however the online search giant will always have the asset of marketing on Google to promote its new online products and services which will in turn increase revenue from marketing on Google. This year Google managed to attract 1 billion unique users, a first for the internet, emphasising the monstrous power of marketing on Google.

Google + has reportedly hit around 40 million users, however the problem for the site is that users do not engage with it as they do with Facebook, sharing a lot less publicly and spending less time on it. This makes it less attractive to advertisers. However marketing on Google has proven to be effective over the last few years and Google has taken steps to integrate the social networking site with its other products.

This month’s redesign of Youtube shows a greater emphasis on channels which Google have spent $100 million developing recently. A channel encourages a user to watch for longer than an individual video, which in turn is good for marketing on Google as advertisements can be more effective. Retaining the users interest for longer also encourages more interaction with the Youtube community, and this is where social integration has been ramped up to encourage more users to use their Google + account.

Further methods of integration are also in evidence. Google + accounts can be easily set up from the popular Gmail service. Gmail then also ties in with Google talk and all are now available from the Google homepage which 90% of all searches are conducted from, and which is the main source of marketing on Google revenue. Furthermore, the Android mobile platform which now has a 52% majority in the smartphone market also acts as a vehicle to drive users to marketing on Google. The user account to download apps on Android is a Gmail account, the same as can be used for Google +. Of course, Google also provides 160 million users with the Chrome browser to also further enhance marketing on Google. With such popular services driving traffic to Google +, and more integration to come, it will not fail to gain users. Whether it retains their attention to further enhance marketing on Google is questionable.