Keeping up with what’s trending on the internet is an essential part of managing online marketing and geo marketing. Advertisers must keep up with what is popular and topical across the internet in order to make sure their online marketing and mobile marketing remains relevant.
Trending on Twitter is the main way to keep up with what is happening on the net, however there are many tools to help make even greater sense of the wealth of topics being discussed online. Trendmaps.com allows users to see to see what is trending by location, showing a map with popular topics associated with different countries and regions, which proves very useful for geo marketing, as online marketing efforts can be tailored to individual countries depending on the hot topics of that country.
There are also further domestic sites such as What’s Trending which will provide explanations of the latest trends, and help marketers to understand why topics are popular. Geo marketing requires an understanding of individual territories however it is impossible for individuals to keep up with news in all targeted territories across the world so sites that provide help towards understanding are useful in online marketing.
Groups of users can also be targeted on Twitter by using a variety of search engines to find key words or hashtags for online marketing. This is not only limited to Twitter, Google provides a dedicated blog search engine much like it does for news or shopping.
If you want to evaluate your online marketing influence by your social media profile, one dedicated application is Klout, which measures how influencial you are online by your social networking followers and activity. However don’t expect to score a Klout of 100 unless you are Justin Bieber, the internet’s most influential personality, whose online marketing potential has recently been highlighted with fees paid for his tweets about Spotify.
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