Geo marketing has long had an important presence in online marketing, with many stores and restaurants making sure to promote their presence on Google Map and Facebook Places. However, geo marketing now has a more important role to play in online marketing as many social networking sites are now bringing geography into the equation.
Facebook’s new updates place greater emphasis on geography, with status updates now including the person’s location. Facebook photos can now also be tagged by location, and all the data about where a person is brings a new avenue for targeted online marketing. Facebook adverts traditionally targeted people by their interests and other data they had volunteered to the service. Now they have shared where they are, advertising can be localised. If they are currently there, businesses have the opportunity to target users with mobile marketing offers.
Foursquare is another popular social media app which has always had its focus on geography. The app’s philosophy is to allow users to get more from their city and see what their friends are up to. Of course this is where businesses can target them with mobile marketing by telling them what is going on in their city and providing offers.
This week the iPhone application ‘Oink’ launched promising to cover online reviews in their entirety, not just reviewing the restaurant but the specific meal. As apps such as Oink grow it will be crucial that customer satisfaction is met as smartphone users can share their approval or otherwise whilst still sat in the restaurant.
Geo marketing will continue to grow as location becomes an increasingly significant part of social media, and social media will continue to lead the way for new methods of online marketing and mobile marketing.
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